TRO expands team on back of business wins

Brand experience agency TRO has recruited a number of additional staff members following recent account wins with brands including Nissan and BMW.

Five new recruits for TRO
Five new recruits for TRO

In January the agency announced it had been reappointed by BMW Group UK to activate the brands's PGA Championships sponsorship, and it also won an account with NIssan.

TRO is also gearing up to deliver prominent launch activities in the summer for Volvo and an always-on series of grassroots activations for Lucozade Sport, which kicks off with the Virgin London Marathon next month.

Sarah Hosney has joined from TRO Melbourne as account manager and will work on upcoming projects for Nissan and Lucozade, while Sophie Whitfield joins the Vauxhall team in the newly-created delegate executive position. 

Joe Boaden, a creative artworker, has been recruited for the design studio in the west London office. He is joined by Martyn Scoates, a junior 3D designer and a recent graduate from Bournemouth University, and both will work on a variety of design briefs for TRO clients. The agency has also taken on a temporary events team administrator, Antoine Soulard, who is studying international events management at Regent's University, London. 

The appointments were spearheaded by Reena Langotra, the first new starter of the year, who joined from Blue Skies Recruitment in the newly-created role of talent manager.

Sian Bates, client services director at TRO UK said: "2015 has started off in a very positive way with new people and new projects to keep the agency busy throughout the year. We are proud to work with a wide range of leading brands around the world and we hope our new website will be an interesting destination for people to follow our journey of brand experiences as we deliver them throughout the year."

The agency has also launched a global website to showcase its work from around the world. 

More: TRO reports increase in turnover

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics