TRO hires new directors following international growth

Experiential agency TRO has announced the appointed of two new directors as a result of the business' global expansion this year.

TRO welcomes Sarah Mayo and Luci Beaufort-Dysart
TRO welcomes Sarah Mayo and Luci Beaufort-Dysart

Sarah Mayo and Luci Beaufort-Dysart both join the company as business development and brand directors. Mayo, who has previously worked for Honda and Lebara in a number of roles, will be responsible for marketing and PR at TRO, as well as supporting new business development.

Beaufort-Dysart rejoins TRO after a 12-month period client-side working across a number of key businesses for Ocubis, including the Dryland Business Members' Club.

She has previously worked for the agency for more than ten years and will now be focusing on new business enquiries and supporting TRO’s marketing activity.

Michael Wyrley-Birch, managing director of TRO, said: "Luci and Sarah have worked together closely for many years while Sarah, in her role as partnerships and events manager for Honda, was a client of TRO. They have very complementary skills and we’re delighted to welcome them both into these new roles at such a significant time for the agency."

During this year, TRO opened offices in Singapore and New Delhi and have revealed plans to expand further internationally in 2014.

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