TRO launches brand spaces at London Marathon Expo

Experiential agency TRO has unveiled experiential brand spaces for clients Lucozade Sport and BMW ahead of the Virgin Money London Marathon this Sunday (13 April).

TRO's BMW stand
TRO's BMW stand

The marathon's expo is expected to draw in around 70,000 people in the four days ahead of Sunday’s event. Its aim is to provide nervous runners and members of the public with experiences to get them ready for the 26-mile run.

TRO’s Lucozade Sport space features uplifting music from the brand’s resident DJ. Sport scientists will also be on-hand to give motivational hints and tips to participants. Pace bands, which runners use to achieve personal goals, are also available to pick up.

The new X3 LCI vehicle has been set up on the BMW stand, as well as BMW driving simulators and racetrack. Guests have been set the task of beating Paralympic wheelchair athlete David Weir’s lap set on Wednesday.

TRO has also set up a spot for Lucozade Sport at the 23-mile point of the race near Blackfriars tunnel. Here, the team will hand out bottles of the energy drinks to runners as music and motivational messages are played.

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