TRO produces permanent five-a-side football pitch for Nike

Experiential agency TRO has created a football pitch complete with a locker room to promote Nike's new Magista boot in Shoreditch, London.

The pitch was created to promote the Magista boot
The pitch was created to promote the Magista boot

The success of the experience, which originally was meant to run for a week, has meant Nike will run the installation as a permanent fixture at the Boxpark Powerleague site.

The pitch was built amongst the existing Powerleague pitches at the venue, and a container was converted into a branded Magista locker room. Nike invited teenagers to sign-up and try out the boot for themselves on the pitch.

The experience was given added authenticity with the addition of a Nike referee.

TRO said they wanted to create a space which felt "urban and gritty" without detracting away from the premium standard of Nike.

The agency has previously worked with Nike to produce special events for Nike+ run clubs. It has also produced sporting experiences for Pink Lady apples, Lucozade Sport and BMW.

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