Tropicana launches carbonated drink with £5m campaign

LONDON - Tropicana is rolling out a £5m marketing campaign to back the launch of Tropicana Spirit, a carbonated fruit drink available in a range of flavours.

Tropicana launches carbonated drink with £5m campaign

Tropicana Spirit is a blend of 70% fruit juice and 30% lightly sparkling mineral water. It provides one of the recommended five-a-day fruit and vegetable portions.

The product will be available in Orange & Mango, Blueberry & Blackberry and Lemon & Grapefruit flavours. It will target consumers on the go who want a naturally refreshing drink.

The launch of Tropicana Spirit will be backed by a £5m marketing drive, including press and outdoor advertising, sampling, direct mail, promotions and PR support.

It will be available in grocers across the UK, priced £1.29. 'Consumers are increasingly looking to soft drinks with healthier, better-for-you credentials,' said Mary Barnard, managing director of Tropicana.




Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content