Tropicana to sponsor national tennis tour

LONDON - Tropicana has sealed its first sports partnership by becoming the title sponsor of the Lawn Tennis Association British Tour for the next three years.

The tie-up, which will see the event renamed the Tropicana British Tour, is intended to boost the image of the brand in the youth market.

The tour comprises 20 events played out over a year across Britain. The matches offer a platform for young players looking to make the jump from the junior to senior game as well as a chance for internationally-ranked players to gain match practice in the build-up to tournaments on the world tour.

Players who reach the quarter finals or beyond at any of the 20 tournaments will be allocated points. The top 24 men and women will then compete in a Tropicana Masters Tournament to be held in December.

Top British players including Tim Henman have taken part in British Tour events in the past.

Tropicana is also set to become the official soft drink of the veterans' national tennis championships, managed through Veterans Tennis GB.

The LTA has been stepping up its efforts to make tennis appealing to teenagers and has targeted younger players by running storylines in The Beano comic promoting its Mini Tennis children's game.

Pic: Daramot

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