TRO's Michael Wyrley-Birch tops Event 100 Club 2016

Michael Wyrley-Birch, chief operating officer of experiential agency TRO, has been named as number one on the Event 100 Club 2016 - the list of the most influential people in the industry.

Michael Wyrley-Birch rose 46 places from 2015's list
Michael Wyrley-Birch rose 46 places from 2015's list

Wyrley-Birch, who was placed at number 47 in last year’s Club, was nominated for his 15-year dedication to TRO, his impressive client roster and the agency’s high staff retention levels.

His highlights of 2015 include overseeing the opening of a new office in Madrid to support growing business in the EMEA region, and partnering with Sheffield Hallam University to create a course in International Events Management with Experiential Marketing.

The announcement was made last night (7 December) at Event’s Christmas Party at the American Express Invites Lounge at The O2 in London. More than 200 event professionals were in attendance to find out who was in the top 100, as well as enjoy ping-pong from Bounce, karaoke from Lucky Voice, entertainment from Kru Talent and photo booth fun from The Flash Pack.

A record 8,750 votes were cast to decide this year’s Event 100 Club.

See the shortlist for the Event 100 Club 2016:

Entrants A-E

Entrants F-K

Entrants L-P

Entrants Q-Z

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