Trott makes way for new creative

Dave Trott is stepping back from the creative helm of Walsh Trott

Chick Smith and will be replaced by Nick Wray, a senior copywriter from

Abbott Mead Vickers BBDO, who becomes creative director.

Trott now takes the title executive creative director along with his

partner, Gordon Smith. Trott and Smith will effectively work as a senior

team within the agency.

Wray will work alongside Walsh Trott's managing director, Kier Cooper,

in handling the day-to-day operation of the department.

He is expected to partner the art director, Steve Back, who is joining

the agency after spending a year at Grey.

"We had reached a point in our development where we needed to bring in a

second operational tier of management," Walsh Trott's managing partner,

Amanda Walsh, said. "When you get to a certain size, the original

partners cannot carry on doing and managing everything. We needed to

bring in other senior people who can be motivated by the responsibility

of running the business day to day."

The move reunites Wray with Trott, for whom he worked as a creative

group head at Gold Greenlees Trott between 1983 and 1991. Wray's career

has been less settled since his GGT stint. He spent a year each at

Miller & Leeves WAHT and J. Walter Thompson, before moving to Reay

Keating Hamer as creative director in 1994. Wray left the agency the

next year and spent two years as a freelance before taking another

creative director post, at the Manchester-based BDH TBWA in 1997. A year

later he returned to London with AMV.

Wray's career has included a D&AD silver award as copywriter on Wieden &

Kennedy Amsterdam's 1998 football inspired "commentary" spot for

Coca-Cola. The campaign, which Wray worked on in his freelance capacity,

picked up a British Television gold award the same year.

"I've had a great time at AMV, but this is a small and ambitious young

agency and I was excited by the thought of being a part of it," Wray


"I've worked with all four partners over the years and I know what

they're about."