The true meaning behind 35 top brand names

Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins.

Some brand names take inspiration from ancient mythology, some are completely made-up, and some arrive in the world out of pure luck. We’ve taken a look at some of the most recognisable brands from around the world to find out just how and why they got their names – we’re sure that a fair few will surprise you! Infographic courtesy of 7 Brands Inc

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content