True North is hunting for another agency to further bolster its UK
presence after the merger of its FCB and Bozell subsidiaries in
As senior executives from both shops began discussions about the best
way of putting them together, Harry Reid, FCB’s international president,
confirmed he was looking not only for a third agency but direct
marketing and interactive specialists to provide extra critical
At the same time, he did not discount the possibility of a management
buyout by Delaney Fletcher Bozell executives, allowing them to retain
their domestic accounts while international business is consolidated
within Banks Hoggins O’Shea/FCB.
’We’re looking at every conceivable way of doing this,’ he said.
A steering committee comprising Reid, John Banks, the Banks Hoggins
chairman, and his Delaney Fletcher counterpart, Greg Delaney, has been
charged with paving the way for the merger and agreeing the management
’We’ve set ourselves a time limit,’ Reid said. ’I’m not prepared to say
what it is, but it’s soon.’
Delaney Fletcher managers, fighting to retain their autonomy, are said
to be worried about the impact of the merger on the eight pitches in
which the agency is currently involved.
Reid conceded there was likely to be some staff and account fall-out
following the merger which will result in clashes between FCB’s
Daihatsu, Clairol and Tropicana accounts with Bozell’s Daimler-Chrysler,
Harmony haircare and Del Monte business.
Live issue, page 12.