TSB launches media review

TSB,has begun a review of its media planning and buying requirements, putting Manning Gottlieb OMD on alert.

TSB: appointed MG OMD shortly after forming in 2013
TSB: appointed MG OMD shortly after forming in 2013

Nigel Gilbert, the chief marketing and communications officer of TSB, will be leading the process, alongside Andrew Gillespie, the bank’s marketing director, and Oystercatchers as an intermediary.

Agency selection is expected to be finalised by mid-June and MG OMD is expected to re-pitch.

The Omnicom agency has held the account since November 2013, shortly after the bank was formed following the split of Lloyds TSB.

The bank said it reviews its major contracts every three years but has not said whether it expects to review its creative advertising requirements.

TSB appointed Joint in 2013. Last month the agency created a new brand campaign focusing on how its staff are motivated to be partners with customers instead of being mere salespeople. 

Last year MRM Meteorite won the bank’s direct marketing account, which was previously held by Havas Helia.

Gilbert said: "As part of good practice, we review our major contracts every three years.  It gives us an opportunity to assess the impact of the changes in the market and our future needs.

"We have a successful partnership with Manning Gottlieb OMD and we are pleased they will be participating in the process."