SectorFinancial services and Banks/building societies
TSB's 30-second animation was brought to life by Studio AKA.
The TV ad, conceived by Joint, promotes TSB's Pick & Protect home insurance.
It is part of an integrated campaign that runs across TV, radio, online, print and out-of-home. The online activity includes homepage takeovers of the ITV Hub and All4, as well as a digital takeover of the Guardian news site and a masthead for YouTube.