TSB "the story" by Joint

TSB has released a cinema campaign to mark its return to the high street after 18 years. Joint created the animated work, which is narrated by Patrick Stewart and tells the story of the bank and its founder, the Reverend Henry Duncan. The £30 million campaign, which also comprises press, digital and in-store executions, aims to communicate that TSB is there to help fuel local economies and distance the bank from PPI claims made against its former Lloyds parent. The work was created by Marc Craste and Damon Collins. It was directed by Craste through Studio AKA.