Tu, Sainsbury's clothing line, has released a spot celebrating motherhood in all shapes and sizes.
Challenging gender stereotypes in the run-up to Mother’s Day (it’s 22 March, by the way), the ad showcases 13 street-cast mums wearing the brand’s fashion collection in order to give an honest depiction of motherhood in Britain.
The ad launched across TV, video-on-demand, out-of-home and digital yesterday (10 March). It was written by Alex Holder, art directed by Lisa Comerford and directed by Leonn Ward through RSA. Media is handled by PHD.