Tu "Work it" by Portas

Sainsbury's clothing brand celebrates the working woman with an empowering campaign.

Set to a spoken word piece by poet Sabrina Mahfouz, the 30-second spot showcases working women from all walks of life, backgrounds and abilities; including a skateboarding CEO, a teacher, a football club director, a trans journalist and a campaigner.

Tu's campaign will run across TV, video-on-demand, print, digital, out-of-home, social and in-store, with campaigner Anna Whitehouse and coding school founder June Angelides (both of whom appear in the ad) sharing their insights during mentoring sessions.

The work was written by Sabrina Mahfouz, art directed by Lisa Comerford and directed by Leonn Ward through RSA Films.