Tuborg "Open to more" by Grey London

Carlsberg brand Tuborg has created a chatbot that invites users into the lives of celebrities and influencers.

In a global campaign by Grey London, the Open Lives ChatBot on Facebook Messenger helps people explore their own city through the eyes of another person, leading them to bars, gigs and hidden locations they might not have experienced. It is part of the brand’s new positioning, "Open to more since 1880," which celebrates the power of an open spirit. The campaign also includes a 30-second ad about the people we meet over a lifetime and the value to be gained from embracing new experiences. The film was written by Ben Buswell, art directed by Andrew Singleton and directed by Nez through Pulse, and the chatbot was created by Oscar Muller and Sabine Stromsky.

Credits

Media agency
Creative agency
Creative directors
Copywriter
Art director
Deputy executive creative director
Agency producer
Group business director
Account director
Senior account manager
Account executive
Planning director
Director
Nez
Production company
Producer
Post production
Creatives (chatbot)
Digital producer
Digital designers
Account director
Emerging technologies director
Head of delivery Grey X
Digital strategist
Digital strategist
Group business director
Account director
Senior account manager
Account executive
Project manager (Grey Turkey)
Digital production agency
Co-founder, Reply ai
Co-founder, head of business development, Reply ai
CEO and co-founder, Reply ai
Bot developer, Reply ai
Project manager, Reply ai
Media partner
Creative agencies partner, Facebook
Agency partner, Facebook
Client solutions manager, , Facebook

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