Tui "Mum" by VMLY&R

Tui is looking to dial up the "emotional storytelling" in its advertising with its second major campaign since rebranding from Thomson last year.

The new spot, which rolls out on Saturday (13 October) during The X Factor, was created by Y&R LOndon prior to its merger with  VML, and shows a mother and sulky teenage daughter arriving at a Tui resort, soundtracked by Someday by The Strokes.

Credits

Brand
Tui
Agency
Chief creative officer
Creative director
Business director
Account director
Account manager
Strategy director
Strategist
Production assistant
Designer
Production company
Director
Director of photography
Producer
Editing house
Editor
Post production company
Producer
Colourist
Sound design
Lead sound
Music company

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