Tullo Marshall Warren lands FT DM account

LONDON - The Financial Times has appointed Tullo Marshall Warren to handle direct marketing to promote its print title and FT.com.

Tullo Marshall Warren lands FT DM account
TMW won the account after a three-way pitch against WWAV Rapp Collins and Harrison Troughton Wunderman.

The agency’s appointment follows the selection last September of DDB London to develop advertising for the FT. The FT is now expected to drop its long running “No FT, no comment” line in favour of “We live in Financial Times”.

David Kirby, the FT’s head of customer development, led the direct marketing itch. The FT did not previously have a retained DM agency but had used RMG Connect and Draft FCB on a project basis.

The FT and TMW were unavailable for comment.