Turkey of the week: Admiral, McCann Birmingham

Admiral's latest ad is annoying.

Brand: First day 
Title: Admiral 
Agency: McCann Birmingham 

Kate Magee can’t stop cringing at the latest Admiral ad: "While I applaud making the new Admiral a woman, did they have to make her so annoying? How can anyone be that ‘passionate’ about saving people money? It’s particularly unforgiveable in a sector filled with amusing characters such as Colin the builder."