Turkey of the Week: This is a bad iDea

What even is this?

Look, I don’t know who this woman is – apparently, she’s off some TV show called Isle of Ireland or something – and I don’t know what she’s talking about.

There’s clearly some joke underpinning all this I’m not party to. I’m left baffled and bewildered, and it’s not a nice feeling.

Now, excuse me, I need to get back to Britain's Greatest National Treasures on Channel 3.

Brand iD Mobile
Title #BeUnfaithful
Agency M&C Saatchi Public Relations


Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

Digital cities for digital citizens

How to make your ads clear