Turkey of the week: BBC "BBC+ app" by BBC Creative

Omar Oakes is underwhelmed by the BBC's ad for its new mobile app, in which two naturists use the service to pick up tips for their hike.

We get 30 seconds of an unremarkable couple having an unremarkable conversation, which in my book is far too long to set up the reveal that: "Oh look, they’ve been naked the whole time!" It needed more, er, fleshing out.

Brand: BBC 
Title: BBC+ app 
Agency: BBC Creative
Client: Holly Goodier, director of marketing and audiences