"I think I can see what they've tried to do here. But then, when I watch it again, I'm not so sure. The overriding impression is one, therefore, of confusion. Is this a pastiche of a bad 80s detective ad or just a bad ad? While it's entirely possible that I'm missing the point, I'm pretty confident that it won't manage to achieve its objective of relaunching the brand as a 'premium world beer'."
Beattie McGuinness Bungay's spot for Grolsch doesn't quite hit the mark, according to a baffled Jeremy Lee: