Turkey of the week: Belvita "Good mornings" by Jésus et Gabriel

Simon Gwynn finds Belvita's new ads nauseating.

There’s the sun-basked settings, which will only trigger resentment in anyone spending winter in Britain. There’s the limp wordplay. And there’s the relentless, oversized smiles, the likes of which has never been seen on a real human. After just ten seconds, you’ll be longing for the fear and loathing of Donald Trump.

Brand: Belvita
Title: Good mornings
Agency: Jésus et Gabriel
Client: Daniel Kessler, senior brand manager