"I'd never heard of Serviceplan before, but it looks like its work is about as appealing as its name. Two brothers star in this spot, and it would be hard to find a more smug, vacuous pair. One is an actor/model who drinks skinny lattes, and the other also defines his personality by his coffee order. They are BMW drivers. This is a great ad for Mercedes."
"If you drive a BMW, you must be a tosspot" is the message Anne Cassidy is taking away from the car marque's latest spot by the German agency Serviceplan