Turkey of the week: Britain's Beer Alliance, SapientNitro

Jeremy Lee takes a guess that Maurice Lévy didn’t buy SapientNitro for its creative prowess: "This really should be a dream brief – they even managed to get Michael Winterbottom to direct it. Unfortunately, we are left with a disjointed sub-McDonald’s romp set to a tedious script."

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now