Turkey of the week: Cadbury Dairy Milk "A match made in heaven" by The Story Lab

Simon Gwynn thinks Mondelez is barking up the wrong tree in this brand crossover campaign.

There’s nothing wrong with using celebrity couples as a metaphor for the Oreo and Dairy Milk in these new products. The problem lies in the fact that while both of those snacks are quite appealing on their own, Eamonn Holmes and Fleur De Force are not.

Brand: Cadbury Dairy Milk
Title: A match made in heaven
Agency: The Story Lab
Client: Joanna Dias, brand manager, Mondelez International