Turkey of the Week: Cadbury is having its cake and repeating it

Haven't we seen this ad before?

Cadbury's latest spot features a little scoundrel sneaking some Dairy Milk Fingers for his bestie in the playground.

Now, rewind to little more than a year ago, when Mr Kipling's ad featured a little scoundrel who sneaks a cake from a party for his sister at home.

It's a fun game of spot the difference, but it seems unfortunate in an age when great creative ideas are needed more than ever.

Brand Cadbury
Agency VCCP