Cadbury and Fallon promised consumers a modern-day hero but, after scouring the country for the new face of Milk Tray, they delivered 90 seconds of nothingness. The forgettable ad features all the hallmarks of Bond but none of the heart. It’s all style and no substance.
Brand: Cadbury Milk Tray
Title: The return of the Milk Tray Man
Agency: Fallon London
Client: Steve Rich, marketing manager, Mondelez International