Turkey of the week: Campari "Killer in red" by JWT Milan

Brittaney Kiefer is annoyed by Campari's overindulgent ad.

All the stylish shots in this short film do not make up for its complete lack of substance or originality. Even Clive Owen’s starring role didn’t keep me interested for the 13 minutes of my life I’ll never get back. Campari should get off this branded content train before it crashes.

Brand: Campari
Title: Killer in red
Agency: J Walter Thompson Milan
Client: Bob Kunze-Concewitz, chief executive