"So, after a long and tortuous pitch, we finally get a glimpse of what seems to have won it for CHI. What a complete shocker. Aside from the 'hungry like a wolf' creative concept being both lazy and obvious, the execution couldn't have appeared cheaper or been unfunnier - he looks more like a mangy, unkempt goat than a wolf. I never thought I'd end up missing Crispin Porter & Bogusky's 'The King'."
Jeremy Lee doesn't think that CHI & Partners' debut ad for Burger King promises much for the future: