Turkey of the week: Co-op's bank holiday ad lacks imagination

Everyone loves a bank holiday, especially when the sun comes out.

But Co-op tried and failed to capture the holiday spirit with a dull ad that is little more than a product showcase. It lacks imagination and blurs into every other supermarket promo. The brand would have been better off spending its marketing budget elsewhere, with something that would actually stand out.

Brand: Co-op
Title: Bank holidays are better together
Agency: Forever Beta