There is so much noise around the World Cup, but as an official sponsor Coca-Cola had a real chance to stand out with its advertising. Instead the brand looks to have fallen into the trap of trying to please everyone, and therefore failing to entertain anyone. With such a big marketing budget and so much of the world watching, it’s a shame that Coca-Cola’s ads once again lack a creative spark. What a missed opportunity.
Agency: Mercado McCann