Turkey of the week: Coca-Cola "Taste the magic" by David

Coca-Cola's latest ad since it united its four variants under one marketing banner is another disappointment for Brittaney Kiefer.

The spot shows a magician transforming bottles of Coca-Cola Classic, but there’s no magic in it. It’s cheesy and formulaic – too bad coming from a brand with such a rich advertising history.

Brand: Coca-Cola
Title: Taste the magic
Agency: David
Client: Luis Gerardin, marketing vice-president, South Latin