Turkey of the week: Coca-Cola "Zero Sugar" by Sra Rushmore

Whatever the opposite of a sugar rush is, Omar Oakes felt it when he watched the new Coke ad promoting the Zero Sugar variant.

We’re offered little more than a series of shots of people ostentatiously swigging from a bottle, while the soundtrack is almost comical. What a far cry from the days when Coke wanted to ‘teach the world to sing’.

Brand: Coca-Cola
Title: Zero Sugar
Agency: Sra Rushmore
Client: Bobby Brittain, GB marketing director