Turkey of the Week: Coca-Cola's giant tongue leaves a bad taste

This tongue is... err, unsettling.


Joining the ranks of strange, animated creatures such as Peperami’s Animal and the Cheestrings guy, Coca-Cola introduced a giant tongue for its unsettling summer campaign.

The ad follows a downbeat commuter as she looks back on her friendship with a six-foot animated tongue, which could conceivably be a descendant of the eponymous character from 1990s Robin Williams film Flubber. The tongue and its nostalgic owner go through a series of Hallmark moments, from wiping out on the ski slopes to catching waves on a beach getaway.

It looks like a deeply traumatic experience that we wouldn’t wish on anyone – except maybe Flubber fans. 

Title Magic of Coke taste 
Client Walter Susini, marketing director for western Europe 
Agency Wieden & Kennedy London

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content