Jeremy Lee thinks the Diet Coke spot presents an alternative reality: "It’s not just that Grey London did this first and did it better for McVitie’s (although that’s a huge part of it), but the reality of women who live alone with a house full of cats is very different to the one that Taylor Swift tries to make us believe."
Main Navigation
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowCAMPAIGN AI
Our new premium service offering bespoke monitoring reports for your company.
Find out more Become a member of Campaign
Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events
Become a memberLooking for a new job?
Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert NowCampaign Jobs
-
Senior Partnerships Manager Dependent on Experience The Roald Dahl Story Company Limited, Marylebone, London
-
Senior Campaign Manager Competitive Red Bull Technology, Milton Keynes, Buckinghamshire
-
Senior Post Production Producer (Freelance and Contract) Up to £50k / £350 per day dependent on experience air-recruitment, London (Greater)
-
Global Director of Languages Up to £150k dependent on experience air-recruitment, London (Greater)
-
Account Manager to Account Director £35,000 - £50,000 The Great & The Good, London
-
Digital Account Manager Up to £45k dependent on experience air-recruitment, Richmond upon Thames, London (Greater)
-
Senior Account Manager - International / Behaviour Change Up to £46k DOE plus benefits air-recruitment, London (Central), London (Greater)
-
Business Director £90k - £100k + excellent benefits MODA Consult, London (Central), London (Greater)