Turkey of the Week - Driven/Wowcher

Anne Cassidy is not wowed by ├žs campaign by Driven:

"This is the sort of ad the mute button on a remote control was invented for. I can see how, if you repeat a brand name over and over again, eventually it will gnaw through the viewer's last nerve and remain there irritating them for some time afterwards. This is clearly Wowcher's strategy. Unfortunately, it's a terrible brand name. If I ever feel the need to seek out a cut-price leg wax, I'll use Groupon."