Turkey of the week: Durex, Havas London

An emoji for condoms?

Turkey of the week: Durex, Havas London

Brand: Durex
Title: #condomemoji
Agency: Havas London

James Swift thinks Durex’s new campaign is a bit limp: "Teens have created a rich language with a limited number of emojis, so if they’re not talking about condoms, it’s not because they’re crying out for an emoji. If you want to see how comfortable teens are with condoms, just search for ‘#CondomChallenge’."


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content