Turkey of the week: Emirates' campaign misses the punchline

Brittaney Kiefer thinks Emirates Airlines' latest ad campaign gets the brand strategy right but fails in the execution.

The spots showing travellers trying to wrangle seat upgrades lack finesse and the jokes fall flat. The quality of Emirates’ advertising should match the distinct customer experience the brand boasts about.

Brand: Emirates Airlines
Agency: Y&R London
Title: Upgrade your airline
Client: Boutros Boutros, divisional senior vice-president, corporate communications, marketing and brand