Turkey of the week: Etihad Airways, M&C Saatchi Sydney

James Swift didn’t take wing at the sight of Etihad’s new ad starring Nicole Kidman: "Did you know Etihad was offering to fly members of the media to Abu Dhabi for the weekend for the launch of its new global campaign? Imagine a 14-hour round trip just to watch this tepid effort. It’s a touch pompous too."