Turkey of the Week: Eva Green fails to distract from Jaguar's nonsensical spot

Jaguar could have done so much more to promote its first all-electric SUV.

To some libidinally charged people, Eva Green may indeed be so visually stunning that one fails to notice she is inexplicably taking a wild animal for a walk during a jaunt through a thunderstorm.

But I’d like to think that most consumers are right-minded enough to see through this nonsense. With messaging as painfully literal as this, is anyone persuaded or influenced to do anything other than yawn?

Brand Jaguar
Client Eric Labourier, head of global advertising
Title "A breed apart"
Agency Spark44


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content