To some libidinally charged people, Eva Green may indeed be so visually stunning that one fails to notice she is inexplicably taking a wild animal for a walk during a jaunt through a thunderstorm.
But I’d like to think that most consumers are right-minded enough to see through this nonsense. With messaging as painfully literal as this, is anyone persuaded or influenced to do anything other than yawn?
Client Eric Labourier, head of global advertising
Title "A breed apart"