"This has to be an early front runner for Turkey of the Year. Some middle-aged women dance around a supermarket singing Britney Spears' ... Baby One More Time while hugging packets of biscuits. In a display of breathtaking denseness, the lyric has been changed to: 'I love Hit Biscuits. It's killing me.' It really has to be seen to be believed."
Anne Cassidy is staggered by the terrible new ad for Bahlsen's Hit Biscuits, created by the integrated agency Forever Beta: