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Turkey of the Week - Forever Beta/Bahlsen's Hit Biscuits

Anne Cassidy is staggered by the terrible new ad for Bahlsen's Hit Biscuits, created by the integrated agency Forever Beta:

Turkey of the Week - Forever Beta/Bahlsen's Hit Biscuits

"This has to be an early front runner for Turkey of the Year. Some middle-aged women dance around a supermarket singing Britney Spears' ... Baby One More Time while hugging packets of biscuits. In a display of breathtaking denseness, the lyric has been changed to: 'I love Hit Biscuits. It's killing me.' It really has to be seen to be believed."

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