Turkey of the week: Galaxy "The chase" by AMV BBDO

Emily Tan thinks Galaxy's Valentine's Day ad has gone overboard.

Galaxy may be about self-indulgence but does that have to extend to its advertising? Artistic shots aside, there was nothing in this drawn-out spot that couldn’t have been conveyed in 15 seconds. What’s that thing Twitter used to say about overlong tweets? "You’ll have to be more clever."

Brand: Galaxy
Title: The chase
Agency: Abbott Mead Vickers BBDO
Client: Olivia Cheng, UK marketing director