Turkey of the week: Giffgaff, In-house

Gurjit Degun thinks Giffgaff is sending out the wrong signals.

Brand: Giffgaff
Title: Hey you. Let’s fly
Agency: In-house

"Giffgaff has its work cut out competing against the big networks, but its proposition as a challenger brand should at least make for fun and memorable ads", she says. "But no. The message here is long and dull, the imagery is witlessly zany. Giffnaff."

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content