Turkey of the week: Giffgaff, In-house

Gurjit Degun thinks Giffgaff is sending out the wrong signals.

Brand: Giffgaff
Title: Hey you. Let’s fly
Agency: In-house

"Giffgaff has its work cut out competing against the big networks, but its proposition as a challenger brand should at least make for fun and memorable ads", she says. "But no. The message here is long and dull, the imagery is witlessly zany. Giffnaff."