Turkey of the week: Hilton, Fold7

Hilton's biggest-ever ad campaign is problematic.

Brand: Hilton
Title: Stop clicking around
Agency: Fold7

James Swift has a fundamental problem with Hilton’s biggest-ever ad campaign: "There’s a lot to like about this work – Hilton is rightly taking the fight to the digitally focused newcomers. But using a tagline that puns on ‘stop dicking around’ just doesn’t feel very Hilton to me."


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