Turkey of the week: Hive "Let's get living" by CHI & Partners

Gurjit Degun is not impressed with Hive's latest ad.

Surely they could have done better than pulling together what appear to be a series of stock images for a TV ad to promote something as innovative as connected technology? What is Hive and how can it make my home smart? After watching this film, I’m none the wiser.

Brand: Hive
Title: Let’s get living
Agency: CHI & Partners
Client: Nicky Mackrell, global brand and marketing director