Turkey of the week: Honda "Are you type R?" by Southpaw

Gurjit Degun found Honda's latest ad promoting the Civic Type R dull.

Even though this film is just a minute long I was bored after ten seconds. Interspersing generic shots of people in extreme situations with yet another car driving down a winding road just shows a lack of imagination. Honda and Southpaw need to go back to the drawing board.

Title: Are you type R?
Brand: Honda
Agency: Southpaw
Client: Fabrice Esteve, marketing communications department manager, Honda Motor Europe