Turkey of the week: Iceland "The Claus family" by Karmarama

Shona Ghosh finds Iceland's Christmas ad painful viewing.

Iceland has been somewhat outgunned by Marks & Spencer when it comes to introducing a Mrs Claus character, leaning uncomfortably on the trope of stay-at-home wife washing up and looking after the reindeer (and reindogs). It would have been more fun to see the concept injected with a bit of fizz.

Brand: Iceland
Title: The Claus family 
Agency: Karmarama
Client: Alison Laverick, head of marketing