"All the gussied-up media placement in the world couldn't help this distinctly pedestrian car ad. What this bland campaign has in common with a brilliant, edgy drama like Homeland is beyond me. The irritating 'heart-beat' bumpers in-between the other spots in the break just served to make it even more of a chore to watch."
Jaguar's Homeland-themed ad "how alive are you?" by its in-house agency Spark 44 was a damp squib, in Anne Cassidy's view: