Turkey of the Week - Karmarama, Pilgrims Choice

Sara Kimberley doesn't think there is anything original about Karmarama's new ad for the cheese brand Pilgrims Choice:

"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ring any bells?"